Back in May I put together the HitFilm for Mac Kickstarter campaign for FXhome. We were asking for £25,000 and ended up with £58,126. Which was nice.
I thought it might be interesting to take a look at how we approached the campaign. Hopefully this post will be useful to any of you looking to run your own Kickstarter. Continue reading
Posted in Work
Tagged adobe, crowdfunding, film riot, fixed funding, flexible funding, fxhome, hitfilm, hitfilm for mac, indiegogo, kickstarter, mac
I’ve got my detailed breakdown of the HitFilm for Mac Kickstarter (and how we did it) coming up soon but in the meantime wanted to mention a couple of other campaigns:
I’ve worked with Kate Madison on numerous projects over the years, from Arms Race Escalation all the way back to NFN and a bunch of FXhome projects in-between. She’s an actor-director who is always professional and fun to work with, so I’m always happy to hear that she’s involved with a project.
She produced and directed a mental Lord of the Rings fanfilm years back called Born of Hope. It was a massive undertaking and quite a major achievement. While I have a fair few issues with the script, the production itself is impressive.
A month ago she launched a Kickstarter campaign for Ren, a new fantasy web series she’s developing. For most of the month it’s looked like the project was in serious trouble, which was rather depressing, but the last 48 hours has seen an incredible surge of support. Check out the Kicktraq:
Christ on a bike, that was a close call.
As you can see, the campaign was trending well below the goal for almost its entire duration, despite a positive start. Other than a positive but momentary jump a week ago, it wasn’t looking good. But the last 48 hours saw the usual Kickstarter excitement-panic-rush, with a third of the funding achieved in the last few days.
Crazy. I imagine Kate needs a lie down. After she’s had her cake, at least.
Meanwhile, Tom and Tom took their successful Kickstarter show to the Edinburgh Fringe where they’ve been performing these last few weeks. They’ve recently hit upon a bunch of very positive reviews and even got an excellent mention on national radio this morning courtesy of the Radio 6 breakfast show.
Congrats to Tom, Tom and all their team (who aren’t called Tom). Always good to see a Kickstarter campaign come to fruition.
This is one of the more interesting projects I’ve worked on at FXhome. Our visual effects and video editing software HitFilm has been out on PC for a couple of years now and we’ve been asked continually about the possibility of a Mac version.
For various reasons that wasn’t a viable thing for a long while. Thankfully, that’s now changed and we’re doing HitFilm for Mac. But that’s easier said than done (there isn’t a “build for Mac” button, alas), so we’ve launched a Kickstarter campaign to give the project a literal kickstart.
Do check it out and back it if you can, or spread it amongst your friends and colleagues. Click here to check it out.
When I say ‘render farm’, I do of course mean my one and only computer. So while it valiantly chugs through the rendering of VFX shots for Arms Race I’m left unable to use it for much else.
So, here I am on my S3 finding out just how painful it is to type a blog post on my mobile phone. As it turns out, the combination of the S3′s absurdly massive screen and the stunning SwiftKey keyboard makes it rather pleasant and easy. This is the first time typing on a portable device hasn’t irritated me. It’s almost productive!
It’s been a busy time of late. A month back I embarked on an ambitious promo shoot for FXhome that required filming in centralish London and North Norfolk on the same day, a 2-day shoot that went off remarkably smoothly. Not least thanks to our pro crew, brought in by my colleague Tom ‘I used to work in London’ McLoughlin.
Feels like Tom only just started working at FXhome but it’s been over a year. It’s made a huge difference to the amount and quality of work we can do, having him there.
Talking of which, we both headed to Amsterdam about 5 minutes after the shoot to attend the IBC Show. It was a long, tiring week of standing up all day in an exhibition centre. On the other hand, we had the pleasure of revealing and showing off HitFilm 2 and then venturing into Amsterdam in the evenings.
I really, really love Amsterdam. Must go back at some point.
Meanwhile, the arrival of Jones Jr draws ever nearer. Very exciting times indeed. Can’t wait to meet the little fella.
November, then, is shaping up to be utterly batshit mental:
1st – HitFilm 2 drops.
10th – Arms Race Escalation premieres.
24th – due date.