I’m hoping to do occasional articles like this, looking analytically at both my own work and that of others.
Software dev FXHOME just released PhotoKey 7 Pro, the latest version in a long-running series of image editing products. I’m the lead copywriter at FXHOME and was responsible for writing the copy for the new website. It turned out to be a lot of fun. You can check out the results here. Continue reading
I went to SXSW! This is exciting because it’s an event which has grown increasingly relevant and influential over the last decade, has spread into every corner of every news website I read, and this year…I was there.
FXHOME kindly flew me there and back, accompanied by my colleagues Kirstie, Josh and Andrea. In summary: Austin is wonderful. SXSW is weird and confused but mostly good. Continue reading
A couple of weeks back I attended a communications workshop run by John Bates. He’s very American. It was probably the best 5 hours I’ve spent in my entire professional career as a writer. I really wasn’t expecting it to be quite so revelatory, packed full of valid advice for both work and home life.
The downside is that I had to then rewrite everything I’d been working on, as it became apparent that it simply wasn’t good enough. The first fruits of that training can be seen in today’s HitFilm 3 Pro announcement, which I wrote over on the HitFilm.com blog.
In its published state the article does a far better job of explaining and selling the product than the pre-Bates draft. All the same information was there in that earlier version but the copy didn’t bring it to life in the way I wanted.
The blog post itself is just a taster of what’s to come. Once the new HitFilm 3 Pro website hits at the end of November I’ll be particularly excited as it contains copy of which I’m really, genuinely quite proud. I’ve been writing this stuff for many years and I feel like I’ve injected some real freshness into it this time around.
The real test will be in how the readers and customers respond, of course – and there’s always improvements to be made. But I now have much more strategy and purpose in my communications and copywriting. If you get a chance to attend a John Bates training session, don’t hesitate. It’s time and money very, very well spent.
My 21-month old son appears to be taking after me, as he’s entirely obsessed with ‘rockets’. I heartily approve.
I’m currently playing with three rocket-related projects.
First up, there’s Millennium Surfing, my first novelette (too big for a short story, too short for a novella). It’s about lots of things but mostly focuses on legacy (you know, because I’m a man in his mid-thirties who has just had a child). Currently halfway through editing the mofo, after which I’m going to attempt to actually sell it, on the advice of Kirstie. So I’ll blame her if nobody goes for it.
Then there’s a professional VFX project I’m working on which is currently under wraps but which I’m happy to say does include a spaceship. Not only that, but it’s a lovely custom spaceship built for the project and it’s looking spectacular. Hopefully I’ll be able to talk more about this around the new year. It’s pretty cool.
Lastly, following a pub chat with It’s A Trap’s Chris Burdett, I’m going to embark on a prototype/proof-of-concept sequence depicting some outer space shenanigans. Aside from anything else it’s to see just how far I can push the rendering quality in HitFilm 2, so it’ll likely also feed back into a tutorial over at FXHOME at some point.
An occasional hobby is taking Andrew Kramer’s fantastic tutorials for After Effects and transposing them into HitFilm, to see how close I can get ’em. Most of the time it works out pretty damn well.
So, his latest tutorial is a beautiful star close-up, and this is my own version, with texture contributions from the inimitable Axel Wilkinson.
I met Andrew at NAB a couple of years back and he was a thoroughly pleasant chap. I believe his words were “you’re the guys that make HitFilm! That’s pretty epic.”
Back in May I put together the HitFilm for Mac Kickstarter campaign for FXhome. We were asking for £25,000 and ended up with £58,126. Which was nice.
I thought it might be interesting to take a look at how we approached the campaign. Hopefully this post will be useful to any of you looking to run your own Kickstarter. Continue reading
Posted in Work
Tagged adobe, crowdfunding, film riot, fixed funding, flexible funding, fxhome, hitfilm, hitfilm for mac, indiegogo, kickstarter, mac