Oculus has forgotten its reason to exist
Start with Why. Then figure out How. That leads to What. Never start with What.
Oculus kickstarted the modern, fledgling virtual reality industry – literally, on Kickstarter. VR has been around in various forms for decades. The Oculus Rift represented a major leap forwards and received massive goodwill and public support.
Fast forward to now and there are multiple players in the market. Most notably Oculus (now owned by Facebook) and the Vive from the odd pairing of Valve and HTC. But this industry isn’t like home video in the 80s – back then, home video was definitely going to happen. The format war between VHS and Betamax was daft, but it didn’t threaten the very concept itself.