I discovered something on Friday, much to my chagrin. Video, it would seem – yes, even YouTube videos – simply cannot be rushed. We were due to announce the winners of the FXhome VideoWrap competition, the selection process of which had taken a little longer than expected due to the excellent calibre of the finalists. After we had selected the overall winner and runners-up, I put together a spiffy article with mini-reviews of each with which I was perfectly happy.

Then it hit me. This had been, primarily, a YouTube competition, announced and managed through that distinctly low-fi phenomenon. We really, really needed to announce the winners through a YouTube video, not just a well-written news piece on our site.

In an attempt to make the announcement video interesting I unwisely opted for the ‘throw everything in there’ approach, and ended up with a bit of a mash-up involving a greenscreen, a greenscreen suit, a floating Holly-style head and wavy, dis-embodied arms, not to mention some slightly ropey motion graphics.

Needless to say, I wasn’t overly happy with it, but that’s the way these things go sometimes. It’s a shame, as a lot of people that entered the competition clearly put loads of effort in, so I hope they don’t feel we skimped on the announcement. Still, the decent prizes hopefully offset that.

Next time we’ll make sure to put together an astounding announcement video that will amaze everybody. YouTube competitions are remarkably good fun, we’ve all decided.

Nothing like hundreds of people around the world watching you prat about. 🙂

p.s. In other news, lots of hugely exciting things going on at FXhome at the moment. Of course, I can’t actually say anything about them yet due to contracty things….but soon, soon!

Categories: Writing


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